From Sales Structure to Negotiation Practice: Methods & Application

In this interactive workshop, startup teams will be guided step by step through the sales process in a practical and hands-on way.

The session focuses on:

• Identifying opportunities and risks in sales conversations
• Understanding and undercovering customer needs
• Recognizing key buying signals
• Structuring and presenting a compelling offer

Building on this, we will focus on achieving a confident and successful closing.

Participants will learn effective negotiation techniques to engage hesitant or undecided customers. To round off the workshop, teams will gain insights into the strategies used by professional buyers-and how to respond with confidence and success.

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