Startup to B2B: Sharpening your B2B strategy

This interactive workshop is designed to help science- and tech-based startups create a B2B strategy that connects with business clients. Rather than focusing on sales techniques, the session will guide you in shaping a business strategy that effectively addresses the needs of your B2B audience. The workshop will focus on three main areas, using a mix of exercises and insights to help you:

✅ Define your B2B Ideal Client Profile (ICP) to ensure your strategy targets the right business decision-makers.
✅ Refine your client pitch to better highlight the value your startup offers, focusing on relevant business challenges and solutions.
✅ Develop networking strategies to build meaningful business relationships and expand your professional connections.

Whether you're just starting or refining your strategy, this session provides actionable steps to help you build a solid B2B plan for your startup. Join the workshop for a practical session focused on developing a B2B strategy that resonates with business clients.

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