The Art & Strategy of Pricing

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Start Date

July 20, 2026 10:00 AM

Duration in hours

2.0

Location

TU Berlin, Coworking Space EINS, Room BH-N 013 (Event Halle), Ernst-Reuter-Platz 1, 10587 Berlin

Held by

Anastasia Patsouri

Language

English

Startup Phase

Investor Readiness

Accessibility

for supported startups 

Workshop Goals:

  • Define a clear and structured pricing strategy for the startup’s products or services
  • Align pricing decisions with the value created for their target customers.
  • Identify and select suitable pricing models and revenue mechanisms.
  • Validate customer willingness to pay using practical testing methods.
  • Build confidence in setting, communicating and adjusting prices.
  • Leave with actionable next steps for pricing.

Agenda:

  • Introduction & pricing mindset
  • Core pricing approaches
  • Key pricing strategies
  • Common pricing pitfalls

Break

  • Step-by-step pricing framework
  • Pricing canvas & model innovation
  • Application to own venture
  • Presentations, Q&A, closing

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