Branding 101: Unlock the Power of Branding: Beyond the Logo and Name

  • 18.04.2024 at 10:00 - 13:00 / Onsite
  • held by Katharina Heinrich, Consultant at Humboldt Startupservice
  • module: Marketing
  • level: Advanced

IMPORTANT: Only for teams and scholarship recipients supported by CfE from TU/FU/HU/Charité (especially Berlin Startup Scholarship, EXIST)

Language: English

Location: in-person: TU Berlin, Coworking Space EINS/Room BH-N 008, Ernst-Reuter-Platz 1, 10587 Berlin


Discover the essence of branding strategy and embark on crafting your brand identity with confidence.

In today’s competitive landscape, crafting a brand that resonates is more than just aesthetics—it’s about forging emotional connections. Research indicates a strong link between effective branding and customer loyalty, yet many startups underestimate its significance, especially in their early stages. However, even before launch, a well-defined branding strategy can be the catalyst for market dominance. Authentic branding not only attracts initial supporters and users but also captivates potential investors.

Join us as we delve into the fundamentals of branding for startups! This interactive workshop equips you with the essential tools and techniques of branding strategy, culminating in hands-on application through a practical exercise.

After the theoretical part, you will have the opportunity to discuss your branding strategy and artefacts together.

If you are interested, please send the artefacts to Katharina in advance (

Spaces are limited, so kindly notify us in advance if you’re unable to attend, allowing eager participants on the waiting list to join.

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