From first contact to deal closing – Learn how to sell with the AIDA Format


  • 13.02.2024 at 10:00 - 14:00 / Onsite
  • held by Benjamin Huss
  • module: Marketing
  • level: Advanced

Location: TU Berlin, Alte Mineralogie – Room AM 012, Hardenberstr. 38, 10623 Berlin
Language: English

The workshop aims to sharpen your sales skills and develop your sales strategy, whether you come with a background in sales or have no prior sales knowledge.

Starting from current challenges and examples from your own business, the coach will guide you through the entire sales cycle and the sales funnel, aligning with the 5 phases of the AIDA format:

Attention: Discover effective techniques for capturing your prospect’s attention using compelling and relevant messages.
Interest: Learn which information about your product or service to showcase to highlight its benefits and value and enhance the interest.
Desire: Explore methods to create a genuine desire or need for your product or service creating a connection with your audience.
Action: Motivate prospects to take specific actions, whether it’s making a purchase, signing up for a trial, or reaching out to your sales team.

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