Go-To-Market Strategy Essentials

  • 26.06.2024 at 10:00 - 13:00 / Onsite
  • held by Niklas Laasch
  • module: Marketing/
    Project Management
  • level: Advanced

Location: TU Berlin, Coworking Space EINS/ Room BH-N 008, Ernst-Reuter-Platz 1, 10587 Berlin
Language: English

The workshop is designed to equip participants with essential strategies for launching and scaling their products. This session will guide you through the essentials of crafting a Go-To-Market plan, from understanding the market and customer journey to leveraging data for growth. With hands-on activities and expert insights, participants will leave with a solid foundation to effectively launch and scale their products. This workshop is ideal for startup owners, product managers, or marketing professionals looking to refine their go-to-market strategies.

Part 1: Introduction to Go-To-Market Strategies (10:00 am – 10:15 am)

  • Overview of Go-To-Market Strategies: Quick introduction to the concept and its importance across various industries.
  • Key Elements of Successful GTM Plans: Discussion on critical success factors and common pitfalls.

Part 2: Go-To-Market Canvas (10:15 am – 11:00 am)

  • Detailed Walkthrough: Explanation of the Go-To-Market Canvas, focusing on its application to quickly adapt to market demands.
  • Interactive Session: Participants work in groups to fill out a GTM Canvas for a hypothetical product.

Part 3: Sales Funnel and Customer Journey (11:00 am – 12:00 pm)

  • Designing Sales Funnels: Insights on creating effective sales funnels tailored to your product and market.
  • Mapping the Customer Journey: How to map out the customer journey to enhance user experience and conversion rates.

Break (12:00 pm – 12:10 pm)

Part 4: Leveraging Data for Growth (12:10 pm – 1:00 pm)

  • Introduction to Data Analytics and Growth Hacking: Overview of how data can be used to drive growth and improve decision-making.
  • Practical Tips and Tools: Quick tips on tools and strategies for implementing data analytics and growth hacking in any business.


​​​​​​​Coach: Niklas Laasch | Linkedin

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