Go to Market Strategy – Part 2


  • 15.04.2024 at 10:00 - 13:00 / Online
  • held by Guillene Teboul-Ribiere
  • module:
  • level: Advanced

IMPORTANT: Only for teams and scholarship recipients supported by CfE from TU/FU/HU/Charité (especially Berlin Startup Scholarship, EXIST)

Language: English

2 days workshop. Please sign up only if you can attend both dates. First date is April 2th, Second date is April 15th.

Please note: due to the workshop’s design, we can accommodate a maximum of 5 teams, operating on a “first come, first served” basis. In the event that a confirmed team is unable to attend, a waiting list will be established.

Therefore, we kindly request that you inform us in advance if you are unable to attend, allowing us to accommodate additional teams.

A minimum of 2 team members is required.

 

Have you encountered those startup pitches wherein they assert their intention to dominate X percent of prominent market A, followed by Y percent of significant market B, culminating in a lucrative exit for all stakeholders? While such narratives may captivate investors, they often lack a pragmatic approach to market entry and sustainable growth. They serve more as enticing stories on paper rather than actionable strategies.

In this workshop, we will adopt a highly pragmatic methodology known as effectuation to systematically identify target markets.

Our initial step entails delineating the distinctiveness of the product and/or technology employed. Subsequently, we will enumerate all conceivable use cases stemming from this distinctiveness. These use cases will facilitate the compilation of a comprehensive list of target companies and individuals. We will then assess the needs of these targets, conduct an inventory of competing solutions, evaluate their strengths, and juxtapose our offering against them. This rigorous analysis will enable us to pinpoint our advantageous positions within the market.

Lastly, we will scrutinize the suitability of our product/technology for the identified “sweet spots” within our target market.

By the conclusion of the workshop, participants will possess a concrete and actionable plan for their go-to-market strategy.

Coach: Guillene Teboul-Ribiere | Linkedin

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