Personas: Who is my target group, what are their requirements for my product and how will they use it?

  • 14.11.2023 at 09:00 - 13:00 / Online
  • held by Julian Bornemeier
  • module: Validation
  • level: Advanced

IMPORTANT: Only for teams supported by the Science&Startups network (esp. Berlin Startup Scholarship, EXIST).

Location: Online (Access information will usually be emailed to registered participants one day before the workshop)

Language: This workshop will be held in German, communication in English is also possible.

In this workshop, a persona is developed in small groups based on an exemplary context of use after the theoretical basics of the method have been taught.Through the practical exercise, in which a persona is created for a concrete use case from the reality of a company, the participants get to know the method and the tools and tricks required for this in a practical way.


Julian Bornemeier, Mittelstand-Digital Zentrum Fokus Mensch (

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