Persona Development: understanding target audience insights, defining product requirements, and exploring user interaction


  • 07.03.2024 at 09:00 - 13:00 / Online
  • held by Susen Döbel
  • module: Validation
  • level: Basic

Location: Online (Access information will usually be emailed to registered participants one day before the workshop)

Language: This workshop will be held in German, communication in English is also possible.

In this workshop, small groups will develop a persona using an exemplary usage context, following instruction on the method’s theoretical foundations. Through practical exercises involving the creation of a persona for a specific real-world application within a company, participants will acquire hands-on experience with the method, as well as the essential tools and techniques needed.

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