Social Media 101: Beyond the Click, Unleash the Power of Social Media

  • 22.04.2024 at 10:00 - 13:00 / Onsite
  • held by Katharina Heinrich, Consultant at Humboldt Startupservice
  • module: Marketing
  • level: Advanced

IMPORTANT: Only for teams and scholarship recipients supported by CfE from TU/FU/HU/Charité (especially Berlin Startup Scholarship, EXIST)

Language: English

Location: in-person: TU Berlin, Coworking Space EINS/Room BH-N 008, Ernst-Reuter-Platz 1, 10587 Berlin


In today’s digital age, navigating the labyrinth of social media platforms can be daunting. With a plethora of options—from Facebook to TikTok—how do you ensure your brand stands out?

Join us for an immersive journey into the fundamentals of social media strategy, encompassing targeting, advertising, and metrics. This workshop equips you with the essential knowledge to thrive in the dynamic realm of social media.

After the theoretical part, you will have the opportunity to discuss your social media strategy and artefacts together.

If you are interested, please send the artefacts to Katharina in advance (


Spaces are limited, so kindly notify us in advance if you’re unable to attend, allowing eager participants on the waiting list to join

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