Successfully conduct initial discussions with industry partners

  • 04.12.2023 at 14:00 - 17:00 / Online
  • held by Hans-Lothar Busch
  • module: Marketing/
  • level: Advanced

IMPORTANT: Only for teams supported by the Science&Startups network (esp. Berlin Startup Scholarship, EXIST).

Location: Online (Access information will usually be emailed to registered participants one day before the workshop)

Language: German

Practical content:

Success factors in the acquisition of industrial projects
The valid acquisition process for high technologies – online and offline
The importance of the first meeting for the successful marketing of high technologies
Why it is better to do without a presentation in the first meeting
Which parts of the conversation between you and the industry partner are ideal for the first meeting
The needs analysis with a new industry partner
Practical exercise “First meeting with a new industrial customer
Questioning techniques for acquisition with practice
The target-oriented sample questions for a selected high technology in the first meeting from a technical and acquisition point of view
What is the right goal for the first meeting with a new industrial customer?
How to ideally structure the further procedure

Speaker: Hans-Lothar Busch,

Afterwards, the start-ups will have the opportunity to discuss further questions with the speaker during an individual online consultation (usually 30 minutes per team). Who are interested in a consultation hour should contact us by e-mail:

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