Successfully conduct initial discussions with industry partners
- 04.12.2023 at 14:00 - 17:00 / Online
- held by Hans-Lothar Busch
- module: Marketing/
- level: Advanced
IMPORTANT: Only for teams supported by the Science&Startups network (esp. Berlin Startup Scholarship, EXIST).
Location: Online (Access information will usually be emailed to registered participants one day before the workshop)
Success factors in the acquisition of industrial projects
The valid acquisition process for high technologies – online and offline
The importance of the first meeting for the successful marketing of high technologies
Why it is better to do without a presentation in the first meeting
Which parts of the conversation between you and the industry partner are ideal for the first meeting
The needs analysis with a new industry partner
Practical exercise “First meeting with a new industrial customer
Questioning techniques for acquisition with practice
The target-oriented sample questions for a selected high technology in the first meeting from a technical and acquisition point of view
What is the right goal for the first meeting with a new industrial customer?
How to ideally structure the further procedure
Speaker: Hans-Lothar Busch, https://www.mehr-industrieprojekte.de/
Afterwards, the start-ups will have the opportunity to discuss further questions with the speaker during an individual online consultation (usually 30 minutes per team). Who are interested in a consultation hour should contact us by e-mail: email@example.com.